Alamo Drafthouse’s strategic objective is to raise awareness of the brand’s presence in a new market and generate interest among potential candidates for various roles within the hospitality space. By strategically placing the billboard ads in high-traffic areas, the campaign aims to capture the attention of individuals seeking employment in the hospitality industry and drive them to explore career opportunities with Alamo.
Credits: This project reflects the collective contributions of a diverse team in various roles. To respect privacy, individual names have been omitted.