Strategic copywriter with big-brand experience on all levels of the creative ladder in collaborating, researching, analyzing, brainstorming, strategizing, developing, implementing, storytelling, testing, polishing, publishing, and converting.

Copy Points

  • Full-service, no-drama, editing & copywriting
  • Headlines, taglines, ideas, & syntax support
  • Employer Value propositions (EVP)
  • Roundtable research and synthesis
  • Websites, printed marketing, digital & social
  • Agency, startup, and contract job experience
  • Spelling, grammar, voice, rhythm & naming
  • Landing pages, newsletters & biz writing
  • Respect for brand standards & guidelines
  • Current on 2023 AI trends & practices
  • Lifetime avg. 33% open rate & 19% click-thru
  • More proficient than 93% of Grammarly users
  • Zoom ready, willing, able, and always on time

Wish List

  • Creative Restoring
  • Headline Rejuvenating
  • Message Rehabilitating
  • Corporate Repositioning
  • Platform Revitalizing
  • Brand Resuscitating
  • CMS Renovating
  • AI Realigning

Proof of Degree

Bachelor of Arts in Journalism from California State University, Sacramento.


Strategic Copywriter: 2021-Present


Gainfully employed and creatively-engaged for the data-powered recruitment marketing firm that partners with the world’s leading brands to accelerate their ability to attract and hire exceptional talent.

  • Write for Dunkin’, DollarTree, Zillow, Noom, Chewy, Indeed, CommonSpirit Health & more
  • Ownership of all copywriting assets through print, UX/UI, direction & content analytics
  • Landing pages, entire websites, display advertising, print brochures & direct mail
  • Tweets, blog and Facebook posts, product descriptions, marketing & promotional text
  • AI-compatible writing that attributes for keyword density, visibility, tone, style & readability
  • Research voice, competitive keywords, content landscape & customer behaviors
  • Choreograph, strategize, and craft compelling headlines, taglines & campaigns
  • Supervise CMS across multiple platforms, including StoryBlok, Trello & Wix
  • Listen, organize, anticipate, deliver, grow, and Zoom-in prepared & put together
  • Experienced in incorporating client feedback into concepts they can sign off on

Publisher: 1996-2019

CMYK Magazine

Founded, managed, edited, and creative directed a globally recognized design magazine for two successful decades setting trends and examples across printed and online publishing mediums.

  • Helped define an allied voice for the next generation of emerging artists & designers
  • Launched an international design magazine that soared as the creative bible for students
  • Steeped in the analysis and implementation of SEO tactics to increase search rankings
  • Saved company tens of thousands each year by assuming all copywriting opportunities
  • Leader through 55 four-color issues, eight websites, an online art gallery & an app
  • Supervised all client and customer-facing correspondence, branding & promotion
  • Maintained a formidable 93% retention rate among marketing & advertising partners
  • Organically skyrocketed online fanbase from 1,500 to 45,000 in 18 months
  • Consistently maintained a 53% open rate among newsletter customers

Copywriter: 1994-1996

V&A Marketing & Advertising

Team copywriter at a top Silicon Valley video-game marketing company writing lines like “Heavily Armed Octoheads,” “Are You Indy Enough?” and “Strap On Your Bunny Ears and Save The World.”

  • Defined the video-game voice for Wonder Dog, Indiana Jones & PAC-MAN
  • Produced manuals for Duke Nukem, Sonic, Doom, Quake, Paper Boy & Wolfchild
  • Authored product catalogs for industry giants Sega, Sony, Nintendo, JVC & Atari
  • Daily immersion in writing video scripts, media kits, sales sheets & advertising
  • Developed skills in a deadline-strict “Good Ads In About An Hour” environment
  • Learned the value of showing up, camaraderie, purpose, respect & good work
  • Earned ownership by accepting every assignment as an opportunity to shine

Junior Copywriter: 1992-1994

Gaylord Marketing & Advertising

Traded unloading 40-foot trailers at UPS for the opportunity to write for a boutique advertising agency despite Crayoning my copywriting portfolio the night before winning the job.

  • Mentored by CCO to write with confidence, authority, humility, and respect
  • Started Day 1 on print campaigns, direct mail, signage, TV & radio scripts
  • Practiced originating solid ideas while learning to make friends with red ink
  • Consistently maintained content standards, brand focus & professionalism
  • Teamed with design and marketing to meet all deadlines across all mediums
  • Work for Western Precooling and Sutter Hospital winners of the Addy Awards