I write.

If time is a precious commodity, and words are the currency of communication — best make the reading worthwhile. In the art of marketing, where the emphasis is on reaching the collective, the craft of writing sends the message to the individual. Often a solitary endeavor, my body of work as a creative wordsmith represents the sum of a career shaped by education, dedication, collaborative efforts, and customer expectations. It’s more than words; it’s about active listening, continuous learning, and loving the process by infusing passion into words that resonate in shared conversation. End of day, all said and done: who are we talking to, and what are we solving for?

My role as a senior copywriter is to show up ready for the opportunity to absorb, contribute, write well with others, and meet deadlines like there’s nothing to it. I’ve written advertising copy and marketing messaging for Chewy, CommonSpirit Health, CMYK, CSAA Insurance Group, Dollar Tree, Inc., Dunkin’, GoTo, Loma Linda University Health, LucasArts, Macy’s, Noom, Sega of America, Subway, and Walt Disney World Resort. My specialization is research, fortitude, strategy, personality, and compelling. I welcome all assignments with immediacy and momentum on an adventure aligning with client objectives and focusing on customer outcomes.

The unique value I bring as a writer is longevity and content variety, including billboards, collateral, packaging, landing pages, social media posts, brand audits, high-level research syntheses, Employee Value Propositions (EVPs), and presentations to steering committees. With a substantial track record spanning diverse industries such as real estate, wireless connectivity, fast food, healthcare, video gaming, magazine publishing, and entrepreneurship, I have helped shape new voices from ABS Kids to Zillow. My approach is the precision of AI-assisted writing with the creativity and believability of human-powered content creation, ensuring innovation and trustworthiness.

Thank you for your time, talk soon.

Best,
Curtis Clarkson

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