OOH Campaign

For Alamo Drafthouse, a renowned cinema-eatery brand making its mark in the Florida market, we crafted snappy, keyword-specific headlines using the client’s brand book to capture attention within two seconds. The strategic objective was to raise awareness of the brand’s presence in this new market and generate interest among potential candidates for various roles within the hospitality industry. By strategically placing billboard ads in high-traffic areas, the campaign aimed to capture the attention of individuals seeking employment in the hospitality sector and encourage them to explore career opportunities with Alamo Drafthouse. The client approved the results, which were then put into action, successfully meeting the strategic objective of generating interest and raising brand visibility.

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Creative Brief

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OOH

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Credits: This project reflects the collective contributions of a diverse team in various roles. To respect privacy, individual names have been omitted.