Alnylam Pharmaceuticals — Brand Guidelines

I partnered with Alnylam, a biopharmaceutical leader pioneering RNAi therapeutics, to create brand guidelines that could inspire employees while reflecting the company’s scientific credibility. My work included developing and refining brand storytelling based on the existing employer value proposition (EVP) and creating an internal tone of voice. The final guidelines demonstrate both alignment with client vision and the strength of the initial creative direction. The guidelines now serve as the foundation for Alnylam’s employer brand — uniting employees behind a shared identity, clarifying values, and helping the company attract top scientific talent.

Brand Guidelines Intro + Select Pages

Alnylam Business Card Career Fair Promotion

To help Alnylam stand out at career fairs, I delivered headline ideas for a business-card-style promotion that doubled as both a conversation starter and a call to action. This pocket-sized piece gave prospective talent a tangible reminder of Alnylam’s mission and opportunities—sparking dialogue on the spot while prompting follow-up engagement beyond the event.