Landing Page Copy

CommonSpirit Health, a leading non-profit health system, recently updated the content on their landing pages for four main hiring segments: Nurses, Leadership, Early Careers, and Military & Veterans. This refresh was guided by in-depth interviews and input from steering committees with the goal of boosting engagement, customizing messaging, and ensuring consistent branding. Inspired by the “Hello, Humankindness” campaign, the updated content now reflects a warm and compassionate tone in line with the organization’s values. The content for Nurses focuses on career support and advancement, the Leadership section highlights opportunities for dynamic change, the Early Careers segment offers pathways for growth, and the Military & Veterans page emphasizes support for veterans transitioning to civilian roles. This strategic update has reinforced CommonSpirit Health’s employer brand and established a unified online presence to attract qualified job candidates.

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Nurses

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Leadership

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Early careers

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Military & veterans

Credits: This project reflects the collective contributions of a diverse team in various roles. To respect privacy, individual names have been omitted.