EVP + Ad Print

CSAA Insurance Group is a highly-rated insurance provider with a large network of offices on the West Coast, renowned for delivering excellent service to AAA members. Recognizing the need to attract a more diverse and dedicated workforce, CSAA enhanced its Employee Value Proposition (EVP) - “Forever Forward” - developed through extensive research, including leadership and employee interviews. This EVP serves as their guiding principle, shaping their employer brand and reaffirming their commitment to excellence. At CSAA IG, the commitment to excellence in everything they do for members, employees, and communities is unwavering. The EVP encapsulates this enduring commitment, highlighting the unique values and benefits CSAA offers its employees. The Employer Brand is the external expression designed to attract and recruit future talent, while the EVP energizes current employees with a sense of pride and purpose. Together, they build a capable, resilient work culture that drives CSAA’s mission of service forward.

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The four paths process

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EVP themeline development

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Creative expression

Successfully attracting quick-thinking, hard-working, and inclusive-minded associates that surprise us daily requires our communication to model our culture. From our Employee Value Proposition to our Messaging Architecture to our creative expression - the language, tone, and aesthetic we convey should reflect our personality.

Credits: This project reflects the collective contributions of a diverse team in various roles. To respect privacy, individual names have been omitted.