Dollar Tree, Inc.

Dollar Tree, Inc. embarked on a mission to attract outstanding candidates for their extensive network of 16,000 Family Dollar and Dollar Tree stores across the United States and Canada. Through a comprehensive series of roundtable interviews involving team members and leadership, we carefully crafted an Employee Value Proposition (EVP) that distinctly emphasizes the unique contributions of each team member. This refined themeline not only encapsulates the core values of the organization but also highlights pathways for personal growth. Grounded in Dollar Tree, Inc.'s 70-year history, which traces back to a modest single store in 1953, it embodies the company’s enduring commitment to recognizing the value of every individual for the collective success of the business.

Website copy

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EVP themeline ideation

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4 Paths: Mission & Audience

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Creative expression

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Credits: This project reflects the collective contributions of a diverse team in various roles. To respect privacy, individual names have been omitted.