CAREER SITE + Tagline

Dollar Tree, Inc. was looking to attract the right-fit candidates for its expansive network of 16,000 Family Dollar and Dollar Tree stores across the United States and Canada. By conducting roundtable interviews with team members and leadership, we crafted the Employee Value Proposition (EVP) - “The Value of You.” This emphatic themeline highlights the hard-working contributions of each team member while encapsulating the organization’s core values and pathways for personal growth.

Rooted in Dollar Tree, Inc.'s 70-year legacy, which began with a single store in 1953, this initiative reflects the company’s commitment to recognizing and valuing every individual as essential to the collective success of the business. The new employer brand came to life through targeted career site enhancements that represent Dollar Tree’s values and mission, making it an inspiring destination for job candidates.

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Home page

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Values Page

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Benefits Page

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Corporate Page

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Family Dollar Page

Credits: This project reflects the collective contributions of a diverse team in various roles. To respect privacy, individual names have been omitted.