Dollar Tree, Inc. was looking to attract the right-fit candidates for its expansive network of 16,000 Family Dollar and Dollar Tree stores across the United States and Canada. By conducting roundtable interviews with team members and leadership, we crafted the Associate Value Proposition (EVP) - “The Value of You.” This emphatic themeline highlights the hard-working contributions of each team member while encapsulating the organization’s core values and pathways for personal growth.

Rooted in Dollar Tree, Inc.'s 70-year legacy, which began with a single store in 1953, this initiative reflects the company’s commitment to recognizing and valuing every individual as essential to the collective success of the business. The new employer brand came to life through targeted career site enhancements that represent Dollar Tree’s values and mission, making it an inspiring destination for potential candidates.

Home page

Dollar Tree Home Page (final edit)


Values Page

Dollar Tree Values Page (final edit)

Benefits Page

Dollar Tree Benefits Page (final edit)

Corporate Page

DT_Careers Site Pages_DT Corporate

Family Dollar Page

DT_Careers Site Pages

Credits: This project reflects the collective contributions of a diverse team in various roles. To respect privacy, individual names have been omitted.