DIRECT MAIL

For a recruitment postcard campaign for City of Hope, Bon Secours, and Virginia Mason Franciscan Health, the creative approach focused on emphasizing each organization’s commitment to compassionate patient care and career growth opportunities. The postcards highlighted the rewarding experiences of working in healthcare, combining visual storytelling with targeted messaging to attract top talent. By aligning the campaign with each institution’s values, the postcards effectively communicated the unique benefits of joining these leading healthcare organizations, driving interest and engagement among potential candidates.

City of Hope

Bon Secours

Virginia Mason Franciscan Health

Credits: This project reflects the collective contributions of a diverse team in various roles. To respect privacy, individual names have been omitted.