Tagline + Activation

From the start, GoTo has been committed to helping people and businesses work securely from anywhere. As a leader in remote work solutions, GoTo enables seamless collaboration and acknowledges the integration of work and life. Our design, encapsulated by the phrase “Bright and Bold Together,” was part of an Employee Value Proposition (EVP) to reinforce its commitment to a balanced and empowered work-life. Building off the energetic, go-getter attitude of the employees they seek and the bold manner in which they work together, this recruitment campaign communicated the mutual value exchange between employer and employee. It resonated with current and potential employees by highlighting GoTo’s dedication to seamless collaboration and work-life integration. The goal was to reflect GoTo’s dedication to a balanced and empowered work-life balance.

Recruitment Marketing campaign

Moment statement

creative Activation

This creative expression introduces the “GoTo Flow” graphic element to brand our careers campaign – a bold & fearless creative energy generated when job and life balance are in productive harmony. Here, freedom and flexibility shape our values as we think big, move fast, grow forward, and stay true to who we are as GoGetters at GoTo. Our design, encapsulated by the phrase “Bright and Bold Together,” was part of an Employee Value Proposition (EVP) to reinforce its commitment to a balanced and empowered work-life. Building off the energetic, go-getter attitude of the employees they seek and the bold manner in which they work,

Credits: This project reflects the collective contributions of a diverse team in various roles. To respect privacy, individual names have been omitted.