For a creative pitch to Kimberly-Clark, we developed three distinct creative concepts that aligned with their mission of “Better Care for a Better World.” These concepts focused on crafting empathy-driven messaging to build emotional connections, innovative storytelling to highlight the everyday impact of their products, and a sustainability focus to reinforce their commitment to the environment. This strategic approach aimed to deepen consumer trust and elevate Kimberly-Clark’s brand as a socially responsible industry leader.
Credits: This project reflects the collective contributions of a diverse team in various roles. To respect privacy, individual names have been omitted.