A/B Testing

Noom, the consumer-led digital health company renowned for helping people live healthier, happier lives, embarked on a project to enhance their digital engagement through a series of optimized landing pages. The goal was to develop a robust landing page framework that would capture user interest and drive conversions, ultimately leading to better health outcomes for their HR department.

To achieve this, Noom implemented an extensive A/B testing strategy. This involved creating multiple landing page variations, each designed with unique elements and layouts to determine which combination resonated most effectively with their target audience. By meticulously analyzing user interactions, Noom aimed to identify the most compelling design and messaging strategies to maximize engagement and conversion rates.

Adcepts

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Noomology adcept idea (2).png

Noomology adcept idea (3).png

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Landing pages

Noom recruitment web page

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Noom landing page

Credits: This project reflects the collective contributions of a diverse team in various roles. To respect privacy, individual names have been omitted.