Print campaign

Located just four miles from the iconic Magic Kingdom® Park, Golden Oak offers a luxurious lifestyle with a touch of Disney magic. This exclusive community provides resort-style living, complemented by legendary Disney service, creating unique experiences right at your doorstep. We designed a print campaign to attract home buyers to Disney’s new Florida residency, using lighthearted Disney references, classic script font, and golden-hour photography to bring this magical concept to life. Through charming visuals and tempting copy, we showcased the inviting atmosphere, encouraging prospective buyers to join a community where everyday is infused with magic and wonder.

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Rollins College (Night School)

A college in Florida wanted to increase attendance for their night school by using Out-of-Home (OOH) and print advertising. They strategically targeted potential students after regular working hours, highlighting the opportunities for education at night in smaller class sizes. The campaign, displayed on billboards and in print publications, effectively communicated the message that attending night school at Rollins College can help individuals expand their horizons and achieve their academic goals. Through charming visuals and clear copy, the campaign quickly highlighted the flexibility and benefits of pursuing education in the evening, positioning Rollins College as the ideal choice for working professionals and lifelong learners.

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billboard - Restaurant

Taco Universe, a small, vibrant, and beloved taco restaurant in Black Creek, Michigan, sought to elevate its local presence and attract more customers through an eye-catching billboard campaign. We designed and created a dynamic billboard that captures the essence of Taco Universe’s fun and flavorful brand. Using bold colors, playful typography, and mouth-watering imagery of their signature tacos, the billboard was strategically placed in high-traffic areas to maximize visibility. The captivating visuals were complemented by a snappy, memorable tagline that highlighted Taco Universe’s commitment to delivering an out-of-this-world dining experience. This effective combination of design and messaging not only drew attention but also reinforced Taco Universe’s position as a must-visit destination for taco lovers in Michigan.

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Direct Mail - Freelancer

As a Copywriter specializing in Direct Mail, I led a highly successful postcard campaign with the “Need Help Writing That?” concept, targeted at creative departments across Los Angeles. The postcard featured a compelling call-to-action, eye-catching design, and clear copy that highlighted the benefits of our copywriting services. This strategic campaign addressed common pain points and showcased our expertise, resulting in a remarkable 500% increase in sales within the first 60 days. The success of this campaign demonstrated the power of targeted messaging and simple design in driving business growth, solidifying our reputation as a go-to resource for high-quality copywriting services.

Credits: This project reflects the collective contributions of a diverse team in various roles. To respect privacy, individual names have been omitted.