Social Posts

Pursuit Adventure Company, known for providing unforgettable travel experiences across North America, aimed to improve its social media marketing to attract potential employees for its Alaska locations. The goal was to use concise messages and stock photography to convey the company’s adventurous spirit and unique lifestyle. Taglines were based on the creative brief: “building a lifestyle from daydreams and adventure by waking every day to greet glaciers, mountain peaks, and turquoise lakes.” To showcase Pursuit’s dedication to creating outstanding experiences for guests and staff, we utilized visual storytelling and developed a new brand narrative through social media posts. These posts highlighted the natural beauty of Alaska and the sense of community and passion within Pursuit.

Credits: This project reflects the collective contributions of a diverse team in various roles. To respect privacy, individual names have been omitted.