Seattle Children’s Hospital’s out-of-home (OOH) and bus recruitment event strategically targeted new hires during drive time. Seattle Children’s is bound together by a compelling mission: to provide hope, care, and cures, enabling every child to live the healthiest and most fulfilling life possible. Together, SCH delivers superior patient care, advance new discoveries and treatments through pediatric research and serve as the pediatric and adolescent academic medical center for Washington, Alaska, Montana and Idaho – the largest region of any children’s hospital in the country.
SCH Landing pages: Creation of three custom landing pages announced the opening of SCH’s new Odessa Brown Children’s Clinic. One home page directed candidates to a custom mobile-responsive lead-generating landing page for clinical roles and another to administrative/dental roles. Each landing page would have consistent messaging and branding elements, yet will also reflect the audience each role is targeting (such as photos and information on roles).
Associate Creative Director: Jason Kozlik
UX Designer: Melissa Chung
Sr. Content Strategist: Kayla Nelson
Copywriter: Curtis Clarkson