SpotHero is an on-demand parking service based in Chicago. Although they have an extremely loyal fanbase in their hometown, their brand reaches well across the United States to commuters, jet-setters, and city-dwellers alike. It was our challenge to breathe new life into an existing, well-loved brand, without stripping away the equity in loyalty.
Credits: This project reflects the collective contributions of a diverse team in various roles. To respect privacy, individual names have been omitted.