Outdoor Campaign

SpotHero, an on-demand parking service based in Chicago, has a very loyal fanbase in their hometown and also among commuters, frequent travelers, and city residents across the United States. The challenge was to revitalize this beloved brand, making it more appealing nationwide without undermining the strong loyalty it has garnered. The client liked the humorous and ironic approach taken in the billboard campaign, which successfully attracted subscribers and positioned the brand for its current evolution.

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Billboards

Credits: This project reflects the collective contributions of a diverse team in various roles. To respect privacy, individual names have been omitted.