VCA — Social Campaign

For VCA Animal Hospitals, I partnered with the team to develop a social campaign that brought warmth, relatability, and authenticity to the veterinary space. My work helped move the creative forward at a critical stage, contributing ideas that broke through client rounds and ultimately won approval. The campaign was built to connect with pet owners emotionally, while highlighting VCA’s trusted care and commitment to animals. Through concise, audience-tuned copy and concept support, I helped shape a campaign that translated across channels and positioned VCA as both expert and empathetic in the eyes of their community.

Creative Brief

EVP Line

Concept Support

Social Advertising