Design + Tagline

The creative department was entrusted with redesigning the in-store environment for Subway, the popular sandwich brand known for its fresh ingredients and customizable options. The goal was to create a spirited, inviting atmosphere that would resonate with customers and upgrade their dining experience. We developed the tagline “Our Ingredients. Your Masterpiece.” to emphasize Subway’s commitment to providing fresh ingredients while empowering customers to create their perfect sandwich. Our design challenge aimed to liven up Subway’s brand colors and inject a touch of whimsy into the store environment. The redesign included signage that highlighted Subway’s brand guidelines with garden colors and playful messaging, encapsulated by the phrase “Bright and Bold Together,” symbolizing the harmonious blend of vivid visuals and bold flavors that continue to delight customers today.

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subway3_1_storegraphic.jpg

Subway signage 2

product messaging

Subway packaging.jpg

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Credits: This project reflects the collective contributions of a diverse team in various roles. To respect privacy, individual names have been omitted.